POPARIDE E-BOOK
Poparide provides a city-to-city carpooling service in Canada, connecting drivers with passengers heading in the same direction, making travel more social, affordable and sustainable. Poparide was looking to establish new routes across Canada, and this e-book serves to create awareness for key stakeholders that carpooling is a great transportation solution, while building brand awareness for Poparide.
I continued to build on Poparide’s existing brand aesthetic while developing the illustration style, incorporating custom illustrations and data visualizations throughout the e-book. It was important that the illustrations reflect the diversity of members, as well as key landmarks across Canada.
client
Poparide
services
Report design
Infographics
Illustration and icon design
“This is the second project that we collaborated on with Cheryl and just like the first one, she delivered a really great product for Poparide. Cheryl's process is very clear and well-documented ahead of each project, with scope of work and deliverables agreed to in advance, which helps ensure clarity and create accountability on both sides. She went the extra mile in her creative process on this e-book, revamping our illustrative style, fonts and colours to deliver a fresh look for a new piece that is very strategic for our company. She even spotted and corrected typos in the copy, and really owned delivering on a great piece that we could all be proud of. We look forward to working with Cheryl on our next creative project!”
Flo Devellennes
CEO and Co-founder | Poparide
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