POPARIDE E-BOOK
client
Poparide
service
Report design
Infographics
Illustration and icon design
Project BRIEF & APPROACH
Poparide was looking to establish new routes across Canada. This e-book serves to create awareness for key stakeholders, including municipalities, tourism agencies and other influencers that carpooling is a great transportation solution, while building brand awareness for Poparide.
I continued to build on Poparide’s existing brand aesthetic while developing the illustration style, incorporating custom illustrations and data visualizations throughout the e-book. It was important that the illustrations reflect the diversity of members, as well as key landmarks across Canada.
“This is the second project that we collaborated on with Cheryl and just like the first one, she delivered a really great product for Poparide. Cheryl's process is very clear and well-documented ahead of each project, with scope of work and deliverables agreed to in advance, which helps ensure clarity and create accountability on both sides. She went the extra mile in her creative process on this e-book, revamping our illustrative style, fonts and colours to deliver a fresh look for a new piece that is very strategic for our company. She even spotted and corrected typos in the copy, and really owned delivering on a great piece that we could all be proud of. We look forward to working with Cheryl on our next creative project!”
Flo Devellennes
CEO and Co-founder | Poparide
Similar Projects
Renewal4 Impact Report
Report design and infographics
Client: Renewal Funds
View Project →
Fashion Forward
Report design, infographics, and illustration
Client: Stand.earth
View Project →
Fossil-Free Fashion Scorecard
Illustration
Client: Stand.earth
View Project →
Settlement 3.0
Report design and illustration
Client: PeaceGeeks