STAND.EARTH FASHION FORWARD REPORT

Stand.earth is a non-profit organization that is known for its campaigns to create new policies and industry standards to tackle climate and environmental issues worldwide. The fashion industry is one of the largest contributors to global warming. As major brands move from commitment to implementation to address their climate footprint, Stand.earth has identified five critical focus areas in their report, “A Roadmap to Fossil Free Fashion”.

The client wanted to convey the roadmap metaphor and how the fashion industry is charting a new path. The cover of the report shows a fork in the road, depicting the status quo (red path leading to the left) and charting a new path (blue path leading to the right). The blue pathway continues throughout the document to further emphasize the ideal way to move forward. Custom icons, illustrations and infographics were created for the report.