VANCOUVER FOUNDATION ILLUSTRATIONS
client
Vancouver Foundation
service
Illustration
PROJECT BRIEF & APPROACH
Neighbourhood Small Grants (NSG), a program created by Vancouver Foundation, was looking for assistance in creating a set of 3 illustrations to promote NSG and inspire community members to participate. NSG wanted the illustrations to be friendly, community-inspired, showcase diversity, and highlight the sense of fun of their program, which offers grants for community projects across British Columbia (BC).
Some key considerations in the approach to the illustrations included showcasing projects that can be completed across BC in both urban and rural communities, depicting community connections and showcasing a variety of offline and online activities. Look closely at the final illustrations below and you’ll see little easter eggs that connect them together!
“Cheryl demonstrated a strong intuition and ability to showcase the idea of community while also modeling the need to stay physically distanced—a real asset in a designer during these times! I love how she’s brought to life the community-oriented life of Neighbourhood Small Grants and has help us come up with design solutions to reinforce our messaging. I highly recommend working with her for your next illustration project.”
ESTHER TUNG
Manager, Content & Creative | Vancouver Foundation
A look at how the illustrations were incorporated into NSG’s website
HOLIDAY CARD
Vancouver Foundation was seeking an illustrator to help with creating a holiday e-card. Their goal was to create an illustration that would represent community connection, unity, and gratitude in a winter scene.
I presented the concept of viewing different groups of people through their windows, showing a sense of community and connection with others but also speaking to how we may be physically apart during the holiday season of 2020.
It was also important that the image reflect diversity and inclusivity, weave in elements of BC’s landscape in the background, and feel festive without using Christmas-specific or holiday-specific decor.
“We selected Cheryl because of her diverse, playful design style which felt like a fit for this project and our brand in general. Cheryl is extremely well organized and had the scope and process clearly defined in her contract. She listened closely to my input and directions during all stages and paraphrased the requests back in emails and calls to ensure we were all on the same page.
I was impressed how attentive Cheryl was at incorporating all of our requests into a fun, creative piece. Additionally, it was very easy to work with her because she was so well organized.
Feedback was overwhelmingly positive on the design both internally from staff and externally from donors. Given the difficult year in 2020, we wanted to make sure that we hit the right tone with a card that represented community, connection despite distance, warmth, diversity, and inclusion.”
Lindsey Ridgway
Manager, Digital Communications Strategy | Vancouver Foundation
Read the full testimonial here.
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